“When you’re running alongside a potential client, they can’t really get away from you. I mean, they can, but they’d have to run a lot faster than you,” jokes Craig Weatherill.
The Admiral Travel director runs 25-35 miles a week – both on his own and as a member of Sandymoor running club – and he has found that his preferred method of exercising has helped widen his client base.
“When I first joined the group, my motivation was to get fit and meet people, but then a couple of runners started booking with me, and it just escalated really,” he explains.