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‘The £23 subscription that has netted me hundreds of bookings’

Business advice
Katherine Masters
29 April 2026

Two agencies explain how embracing the simple pleasure of running with other people has widened their client network and helped them secure more bookings

Craig Weatherill
© Craig Weatherill

Admiral Travel's Craig Weatherill

“When you’re running alongside a potential client, they can’t really get away from you. I mean, they can, but they’d have to run a lot faster than you,” jokes Craig Weatherill.

The Admiral Travel director runs 25-35 miles a week – both on his own and as a member of Sandymoor running club – and he has found that his preferred method of exercising has helped widen his client base.


“When I first joined the group, my motivation was to get fit and meet people, but then a couple of runners started booking with me, and it just escalated really,” he explains.