First thing: this is big news. From July 2025, Google can now index all Instagram content – not just what it found via links. Millions of extra posts are suddenly visible in search, giving travel brands a bigger stage to get noticed.
For many in the industry, though, it’s not a complete revolution. Public reels and posts from January 2020 onwards were often discoverable already. Nonetheless, this change ensures your content is far more likely to appear in Google results, broadening reach well beyond the Instagram app.
