In total, there will be 14 opportunities to get onboard Ambassador's ships Ambition and Ambience this year, although the majority will take place onboard Ambition.

Ambience will host agents on 19 May at London Cruise Terminal in Tilbury, while the rest of the visits will take place onboard Ambition throughout the year, with the programme starting in Portsmouth in April and wrapping up in Tilbury in December.

Agents will be welcomed onboard with tea and coffee by the brand's trade team before embarking on a full ship tour and four-course lunch featuring select dishes from Ambience and Ambition’s speciality restaurants.

"We're incredibly excited to be launching our popular ship visit programme for the fifth consecutive year," said Nicola Harper, head of distribution at Ambassador Cruise Line.

"The agent community will have the opportunity to experience the ‘warmest welcome at sea’ and get a feel for Ambassador’s product first-hand."

Agents should request an application form via tradesales@ambassadorcruiseline.com to register their interest.

The launch comes after Ambassador last year confirmed it would be switching to an adults-only model following feedback from guests, starting from its 2027/28 season.