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Cruise 'quickly becoming hottest holiday ticket in town,' says Royal chief

Royal Caribbean
Harry Kemble
19 December 2023

Cruise is quickly becoming the “hottest holiday ticket in town”, according to Clia UK and Ireland chair Ben Bouldin, who has claimed the sector is investing more than any other in the wider travel industry in its future.

Ben Bouldin, Royal Caribbean, December 2023.jpg

Clia UK and Ireland chair Ben Bouldin outlines an 'action packed' 2024 at the trade body's Forum (Credit: TTG Media)

Speaking at the trade body’s Forum in Windsor on Tuesday (19 December), Bouldin predicted a positive 12 months ahead for the cruise sector. However, he laid bare the capacity challenges agents must help the sector overcome, with 20 new ships across both the ocean and river sectors entering the market next year. 


“Looking ahead for the next 12 months, it’s going to be action packed,” said Bouldin, who is also Royal Caribbean’s EMEA vice-president. “We’ve got 20 new ships – 14 new river ships and six new ocean ships – launching.”