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Dnata B2B brand signs deal with emerging river line Viva Cruises

Cruise
Harry Kemble
14 March 2024

Gold Medal sister brand Cruise Plus has agreed a partnership deal with river line Viva Cruises meaning UK travel agents can now book sailings through dnata’s call centre.

Viva One, Viva Cruises, March 2024.jpg

Viva One was one of the 11 river ships docked in Amsterdam during the Clia RiverView conference (Credit: Viva Cruises)

Viva hailed the agreement “a significant milestone” allowing it to tap into Cruise Plus’s “extensive network and innovative booking solutions”.

More than 400 UK travel agents experienced Viva Cruises ship Viva One at the Clia RiverView Conference this week. Viva’s chief executive Andrea Kruse said: “This collaboration with Cruise Plus marks an exciting chapter for Viva Cruises.