In the meeting, the cruise trade body outlined the economic benefits of cruise tourism to coastal and remote regions and islands as passengers support local services such as tourist attractions, restaurant, tour operators and hotels. 

Clia data shows cruise passengers spend an average of £700 during port calls throughout a week’s cruise and more than 90% of passengers that sailed in past 12 months got off at least at one port of call during their cruise.

Cruise tourism injected around £150m into Britian’s coastal economies last year.  

Julia Lopez, minister of state for media, tourism and creative industries, said: “The cruise industry plays a vital role in our first-class tourism offer, showing visitors from across the world the best of Britain while generating millions of pounds for the economy and bringing huge benefits to our coastal communities. 

“We are committed to keeping our tourism industry ship-shape, so it was fantastic to meet with Clia today to hear about the brilliant work they do to promote the cruise industry in the UK and steer our vibrant visitor economy to success." 

Clia UK and Ireland managing director Andy Harmer said: “Tens of thousands of travel agents – on the high street or homeworkers – benefit from the UK being in the top three cruise markets globally.

“Cruise is a vital part of the UK visitor economy, bringing economic and social benefits to port communities around the country.”