The targets were around support offered to agents, bookings and cruise launches at Vista which provides Hays Travel agents, Personal Travel Consultants and Independence Group members with product offering and support.
Vista’s head of sales Kathleen Molloy said the new 14-person cruise specialist team had attended training sessions and worked directly with cruise line partners to help them understand cruise products and achieve their goals.
“Cruise is a priority area for Vista, so as well as improving our product offer, we also invested in a dedicated cruise sales team, equipped with the expertise to support the agents working with us, so that they in turn can meet their customers’ needs,” explained Molloy.
“At the start of 2024 we had a massive 32 cruise lines available to sell and package through Vista. Our cruise specialists dived straight in – attending specialist training and working with our cruise line partners to fully understand their product.”
Molloy added the team used the newly integrated TProfile quote platform to “offer bespoke and interactive quotes to customers”.
In addition, the Vista Cruise team, who are based around the UK, recently met Hays’ head of cruise Catriona Parsons and cruise engagement manager Julie Simpson for a cruise training session at Hays’ head office in Sunderland.
Parsons said: “The impact of Vista’s new specialist cruise team has been huge. Sales during the first three months of this year were meteoric and their confidence, patience and commitment to increase and convert cruise sales has been transformative.”
