Agents will be welcomed onboard Rotterdam and Nieuw Statendam in Southampton, Dover, Portland, Falmouth, Greenock and Liverpool this year.
The programme includes the line's first dedicated family ship visit, which will be held on 3 April in partnership with support group Back in Time for Bed.
The visit will include a range of family-friendly activities in the Kids’ Club and a lunch with menu options from the Lido Market, Dive In Burger or New York Pizza & Deli.
A group of travel and tourism students will also join the programme to support their studies.
All visits will consist of a welcome presentation and business update from the Holland America Line trade team, as well as a guided tour and lunch.
Karen Farndell, HAL associate vice-president of sales and marketing for the UK and Ireland, believes the programme will embolden agents to sell its product line "with complete confidence".
Ship visits for 2026
Rotterdam, Falmouth – 1 April
Rotterdam, Southampton – 3 April
Nieuw Statendam, Dover – 17 April
Nieuw Statendam, Portland – 14 May
Nieuw Statendam, Greenock – 7 June
Nieuw Statendam, Dover – 10 July
Nieuw Statendam, Greenock – 18 July
Nieuw Statendam, Liverpool – 20 July
"We're demonstrating our continued support for the trade and recognising how vital agents are in growing awareness of Holland America in the UK," Farndell continued.
"We’re also looking forward to welcoming local students on board, giving them valuable exposure to cruise operations and helping nurture the next generation of talent within the industry."
Details of how agents can register their interest will be released soon.
