Webb will take up the newly created role in late June, reporting into the recently appointed sales director Matthew Stuart, who joined the line from Celebrity Cruises.
Webb will support Hurtigruten's trade sales strategy across the UK and selected emerging markets, working closely with key travel partners, focusing on growth, strengthening strategic relationships and developing the existing team further.
Webb brings more than 20 years' sales experience, including a decade within the cruise sector and 12 years in fast-moving consumer goods.