Hollands joined the expedition cruise line in the newly created position of expedition sales and concierge specialist on 20 October.
In her role, Hollands is the main point of contact for all trade partners, from first point of enquiry through to fulfilling quotations, converting sales and offering a dedicated after sales/concierge service.
Hollands will report into Danielle Bates, National Geographic-Lindblad Expeditions’ head of UK sales.
Hollands spent six with AE Expeditions, a year with polar expedition specialist ExplorEarth and four years with Rocky Mountaineer.
She is an International Association of Antarctica Tour Operators' Antarctic Ambassador. Antarctic Ambassadors are part of a community created and supported by IAATO to "encourage and inspire people around the world to act for Antarctica".
Bates added: “I’m delighted to welcome Karen to the National Geographic-Lindblad Expeditions team and am confident that her first-hand knowledge of the expedition sector and excellent trade relationships will prove invaluable as we look to grow the UK business.
"I’m particularly excited to be taking our service to the next level by offering this brand new concierge-style end-to-end experience.”
Hollands added that she hoped to grow and strengthen the UK market alongside Bates, before adding: "National Geographic-Lindblad Expeditions are true leaders in the world of expedition travel."