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Guest scores and passenger numbers soar following Ambassador Cruise Line-Compagnie Francaise de Croisieres merger

Mergers and acquisitions
Harry Kemble
11 November 2025

Ambassador Cruise Line and Compagnie Francaise de Croisieres (CFC) have revealed guest satisfaction scores and passenger numbers have jumped dramatically following the merger announcement earlier this year.

Ambition ship
Credit: Badwolfhorizon/ Ambassador Cruise Line

An aerial shot of Ambassador Cruise Line's Ambition ship in Falmouth (Credit: Badwolfhorizon/ Ambassador Cruise Line)

Since January, when the merger was announced, the group’s guest satisfaction and NPS scores have risen by 20% across the summer, average passenger numbers per sailing have doubled and operational costs have been cut through "group services and economies of scale".

The group said the merger, backed by shareholders Njord Partners and Cheyne Capital, has created a "financially robust and resilient organisation".

As part of the reorganisation, CFC's Marseille-based team will now focus exclusively on the sales and marketing of the Renaissances ship.