P&O Cruises's trade sales chief Ruth Venn says the line is attracting more new-to-cruise customers with each programme launch.
In 2028, P&O Cruises offers 14-day sailings that combine ports in Norway with stop-offs in Spain and Portugal (Credit: P&O Cruises)
Speaking ahead of the line's 2028 summer programme release on Tuesday (21 April), Venn, associate vice-president, sales and distribution, said P&O Cruises' Caribbean and Norwegian Fjord sailings have been particularly popular with new-to-cruise customers in recent years.
The programme's highlights include 26 three-country cruise combination sailings on Arvia to try and "capture" the new-to-cruise market. The 14-day sailings combine Spain and France with the Norwegian Fjords.
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