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Cunard invitation sets agent on path to securing £13,000 Grill Suite booking

Interview
Harry Kemble
21 April 2026

A travel agent landed a £12,700 Cunard booking after telling her client she was being hosted by the cruise line at the Olivier Awards.

Joanna Doherty
Credit: Joanna Doherty

Joanna Doherty has been with Not Just Travel for four years after returning to the industry following a 11-year hiatus (Credit: Joanna Doherty)

Joanna Doherty was one of 12 agents to bag a place at the glitzy ceremony at the Royal Albert Hall in central London through Cunard's trade loyalty programme, Shine Rewards Club.

Doherty had previously told her client about "Cunard's refined British feel" but hadn't mentioned its entertainment offering before.

Cunard was confirmed as headline partner at the Olivier Awards for the ceremony's 50th anniversary earlier this year.

"I didn't realise how passionate my client was about theatre," the Yorkshire-based Not Just Travel franchisee told TTG. "That conversation only happened because of my experience at the Olivier Awards.