The operator – part of TTC Tour Brands – opened sales exclusively to travel agents on Tuesday (6 May) "giving agents the chance to secure preferred sailing dates and cruises ahead of the general booking window".
Trafalgar’s river programme begins on 11 April 2026 with two sailings – an eight-day cruise along the Danube on the 128-passenger Trafalgar Reverie and a 10-day cruise on the Rhine on the 128-passenger Trafalgar Verity.
Both sailings will feature local specialists to help passengers "foster real connections with locals", an experience that supports United Nations Sustainable Development Goals and a mix of entertainment options.
Prices for the Best of the Danube cruise, with visits to Budapest, Bratislava and Vienna, start from £2,649 per person, while the Best of the Rhine and Amsterdam sailing leads in from £3,149.
Trafalgar Verity offers seven cabin categories and an optional extension in Lucerne.
Melissa DaSilva, TTC Tour Brands’ deputy chief executive officer, said: "Agents who have supported Trafalgar for years can be confident in the river cruise experience we’re creating.
"We can’t wait to share that same feeling of ease and comfort, local connection and joy of discovery we’re going to bring to Europe’s rivers aboard our two beautiful ships, the Trafalgar Reverie and Trafalgar Verity."
She added: "Our strategy is simple: unlock the best of Europe’s rivers through trusted Trafalgar touchpoints."
Trafalgar is also announcing a trade-only launch offer for any Trafalgar river cruise booked between 6 May and 30 June. Agents who make a booking in this window will enter a draw to win a 2026 river cruise for two, earn a £50 lifestyle voucher immediately and could unlock a 10% discount for past TTC Tour Brands guests when booked by 31 May.
So far this year, three new river cruise brands – Celebrity River Cruises, National Geographic-Lindblad Expeditions and now Trafalgar – have been announced.
Lindblad and Trafalgar will both start sailing next year, while the first two of 10 Celebrity River Cruises’ vessels will launch in 2027.
