The adults-only line’s Annual Pass features business-class flights, $10,000 shopping sprees, excursions and a week’s stay on Virgin Group founder Sir Richard Branson’s private Necker Island.
After debuting its 2025 Annual Pass last year, the cruise line decided to unveil its expanded 2026 version early to meet customer demand.
Virgin Voyages said the 2026 Annual Pass, which costs $199,000, “redefines the meaning of bucket-list travel” and will earn UK agents £8,200 each time they book it for their clients.
Nicole Huang, Virgin Voyages’ senior vice-president of guest experiences, said: “After Richard Branson went on Good Morning America to talk about our Annual Pass, there was so much excitement and buzz.
“It’s truly an industry first and there were long queues to learn more. Our voyage planners shared feedback of guests inquiring about 2026 now, so we thought – ‘why wait?’."
Annual Pass 2026 includes options to sail onboard Virgin Voyages’ new ship, Brilliant Lady, which will make its Alaskan debut sailing from Seattle in May 2026.
The Annual Pass is available on a first-come, first-served basis. Pass holders can select a start date of 1 January, 1 February, 1 March or 1 April, and the pass will be valid for one year from the desired start date.
Customers must book the 2026 Annual Pass between now and 31 March 2026. Sales cannot be combined with other offers.
