Royal Caribbean International expects to host around 100 agents at Eurovision in Malmo this week; vice-president EMEA Ben Bouldin tells TTG why the partnership was the perfect opportunity to get the trade involved.
Eurovision will take place in Sweden's Malmo this year (Credit: Royal Caribbean International)
Our 2024/25 Eurovision Song Contest partnership came about the moment we heard Eurovision 2023 would be hosted in Liverpool.
The nation was already on a Eurovision high thanks to Sam Ryder propelling the UK to second place a year earlier – a far cry from the "nil points" Brits had become accustomed to in previous years.
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