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Los Angeles tourism chiefs appeal for trade's support following wildfires

Operators
Peter Ellegard
23 January 2025

Holidaymakers are not being put off visiting California this year, despite the destructive Los Angeles wildfires, which are continuing to burn well into their third week.

  • Los Angeles wildfires have not deterred tourists, with ongoing support from the travel trade

  • Tourism chiefs appreciate the support from UK travel industry and emphasize tourism’s role in recovery

  • Key attractions remain open, and tourism infrastructure is largely unaffected

Los Angeles (credit: Cedric Letsch/Unsplash)

Wildfires continue to burn in the hills surrounding Los Angeles (Credit: Cedric Letsch / Unsplash)

US specialist operator America As You Like It exhibited at Destinations in Manchester last week, where owner Maggi Smit told TTG there were still "quite a few requests for California”.

"Most requests were for summer and beyond – people there seemed to think it will all be okay," she said. "America was really popular and it was very busy.”

As of Monday (20 January), two fires were still burning in LA, according to the California Department of Forestry and Fire Protection (Cal Fire). However, the Palisades fire, which erupted on 7 January, is now 59% contained, while the Eaton Fire is 87% contained, according to the state fire agency.