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Spain’s UK tourism chief Manuel Butler: 'This fuel crisis is insanity'

The Big Interview
Katherine Masters
29 April 2026

The Spanish Tourist Office's UK director reflects on record-breaking years for Spanish tourism – and the new challenges it faces.

Manuel Butler
© Spanish Tourist Office

Manuel Butler, UK director of the Spanish Tourist Office in London, introduces Spain Talks earlier this month

It’s an interesting time to meet with the head of the Spanish Tourist Office. It’s the end of April, Greece has just announced the suspension of the EU Entry-Exit System (EES) for the summer period following weeks of delays and disruption and all eyes are on whether other European destinations will follow suit.

But Manuel Butler, who is coming to the end of his tenure as director of the Spanish Tourist Office in London and is a vastly experienced pair of hands, is adamant. “Our stance is to accomplish what was agreed for the Spanish borders as part of the Schengen Area,” he insists with a smile. “And I think we are well prepared.”