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The top-selling experience in Dubai, according to a leading DMC

Middle East
Katherine Masters
13 August 2025

Emirates Group’s Arabian Adventures has been expanding its product to meet the demand for authentic, experience-led travel across the UAE and Oman. UK, Ireland and Nordics market manager Adam El-Masri shares his market insights

Arabian Adventures

The location for Arabian Adventures' Evening Dinner Safari

How does Arabian Adventures work with the trade?

While we operate a B2C channel within the UAE for residents and visitors to book experiences directly, our international business, including the UK, is fully B2B. We partner with tour operators, travel agents, and luxury consortia members to offer curated experiences that can be sold as standalone products or bundled into broader itineraries. We provide exclusive B2B rates, a dedicated booking platform for the trade, and tailored support for both FIT and group travel.