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Tui to expand in sub-Saharan Africa with new hotels and brand

Hotels
Gary Noakes
18 June 2024

Tui Group has signalled a new emphasis on sub-Saharan Africa, including a cluster of hotels on Zanzibar and others in Senegal and Gambia.

Tui's The Mora Zanzibar is now open

Zanzibar will be the first location for Tui's The Mora brand

Tui opened its fourth property on Zanzibar, The Mora Zanzibar, last week. The new luxury brand is added to the existing three hotels there under the Riu and Tui Blue brands. 

The operator said further projects on the archipelago “are in preparation”, including a new Robinson Club. 

It added: “The approach follows the example of Cape Verde off the coast of West Africa. In just a few years, Tui has developed a new holiday destination on the islands of Sal and Boa Vista, which is now one of the Group’s most popular year-round destinations.”