Honeymoon Dreams recently launched dedicated weddings brand Beach Weddings. TTG caught up with founder Lakh Hayer to find out more.
Honeymoon Dreams has added another string to its bow.
Beach Weddings debuted on 1 August this year, specialising in long-haul nuptials.
Lakh Hayer, founder and managing director, explains the brand was born after the Honeymoon Dreams team saw an opportunity to offer a new USP.
“Lots of companies focus on Europe and it’s hard to find a [wedding] operator specialising in long-haul, which is what we do.”
Beach Weddings is the third brand for Hayer and his team and operates as a call centre based out of the company’s headquarters in Birmingham.
Overarching brand Honeymoon Dreams, an online business, was founded in 2009, with Birmingham-based travel agency Pure Destinations created in 2010, specialising in high-end luxury holidays.
It operates two Kuoni-partnered stores, and is looking to expand its retail network over 2020 and 2021.
Sales are up for Honeymoon Dreams, with the average booking rising from around £6,500 to more than £7,000 within the past year.
“There has been a 20% increase in sales in 2019, with a total of 7,672 enquiries, and our most popular destinations are the Maldives and Bali,” says Hayer.