From knowing the best place to enjoy churros, to free attractions families will love and which hotels have rooftop pools, being able to share insider tips can help you provide five-star service for your clients on their next trip to Madrid.

To support both experienced Madrid sellers who want to glean the most up-to-date information, and those who are less familiar with the destination but keen to learn more, Madrid City Council’s Tourism Department has launched the VisitMadridGPT chatbot.

Based on generative artificial intelligence, the free tool ensures agents instantly have the answer to any question about Madrid. And agents can trust they’re receiving reliable and current information, as the virtual assistant relies exclusively on data from the Spanish capital’s official tourism website, esMADRID.com.

Here are five ways the chatbot can help with your next enquiry to this vibrant city:

1. It shares top tips

It can be hard to stay abreast of all the openings in a city, but VisitMadridGPT can tell you which hotels and restaurants have recently launched in Madrid, and which new attractions are worth visiting. The more specific a request, the more tailored the answer will be. You could, for example, ask it which events are taking place during your customers stay, which outdoor attractions families will love, the opening hours for a top site, or the perfect venue for a romantic meal. 

2. It also knows the basics

If you want to confirm any basic destination information, VisitMadridGPT can help. Ask it what currency is used in Spain, what the temperature is like in Madrid each month, or quiz it on the best way to get around.

3. Answers are tailored

Just like a tourist information centre officer, the virtual assistant personalises the information it shares. Throughout an interaction, VisitMadridGPT asks about preferences and interests in order to create a more customised itinerary. It also takes into account travellers’ needs regarding accessibility and dietary restrictions.

4. Information can be saved or shared

After gleaning lots of useful information, agents can receive a copy of the conversation via email, which also includes links to brochures and maps. Or, they can share a link to the tips with colleagues or clients. Answers are written in a chatty, conversational tone, meaning they can easily be copied and pasted into emails or quotes.

5. It’s always available

VisitMadridGPT is available 24 hours a day, seven days a week, meaning it’s ready to help if you need information urgently. It can also generate responses in 95 languages.

To try out the new tool, head to VisitMadridGPT.com