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Plateau International appoints new UK sales director in push to strengthen agent partnerships

People moves
Emma Dooney
2 April 2026
Luxury representation company Plateau International has named Carole Short as its new UK sales director, marking its latest step in scaling its B2B relationships.
Blonde woman with navy shirt

Carole Short has been appointed head of sales at Plateau International

Formerly head consultant at Mr & Mrs Smith, Short joins the business with more than 30 years’ experience in the luxury sector. 

She also spent nearly seven years at Beaver Travel as head of retail sales and business development, before moving onto Lanes Exclusive Homes to work as a senior sales executive. 

In her new role, Short is tasked with developing new trade partnerships, enhancing existing collaborations with UK agents, and increasing visibility for Plateau’s portfolio of hotels, DMCs, and boutique river cruises.