Skip to main content

Luxury agent shares secrets to 100% rebook rate for escorted client tours

Agent training
Emma Dooney
1 April 2026

Josh Cotton, owner of Cotton Travel, says he’s been “shocked” by the overwhelmingly positive response to this escorted tours. 

Group of people smiling on holiday on European street

Josh Cotton of Cotton Travel says the ROI for his guided trips is 'incredible'

Josh Cotton, founder of Cotton Travel, has revealed the secrets behind his 100% rebook rate for escorted tours, having generated an estimated return on investment [ROI] of £200,000 from one of the trips. 

The East Yorkshire native hosted his first guided trip to the River Danube with APT Travel Marvel earlier this year, after realising the best way to build a rapport with his customers was through a “shared experience.”