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Apple's Jony Ive reveals Christmas installation at Claridge's

Luxury
April Hutchinson
24 November 2016

The "tree" is actually an installation that envelops much of the lobby and has been designed by Ive, Apple’s chief design officer, alongside designer Marc Newson.

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The two have also worked in collaboration with British set designer Michael Howells to create a "magical" forest effect which combines "modern techniques with traditional forms and nature".
 
In the lobby, four-metre light boxes glow with black and white photographic images of snow covered silver birch trees. There are also models of Scots pine, layered with both natural and photographed silver birch and fir trees, framed with a canopy of natural pine and there are also young three-feet high trees among the "forest", as well as a naturalistic soundtrack.