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Banyan shifts brand name and plans trade pop-ups

Luxury
Sasha Wood
16 January 2024

Banyan Tree will now be known as Banyan Group following the decision to tweak its name to reflect the multiple brands under the Banyan umbrella

Banyan's Garrya Nijo Castle in Kyoto

To coincide with its 30th anniversary in 2024, Banyan Group has launched new wellbeing app Beyond offering a personal wellbeing assessment and digital and physical experiences to enhance wellness, plus a full library of content curated by experts.

Alongside the app, users can purchase a Restorative Rest bundle that includes five products designed to aid relaxation. A new members programme ’withBanyan’ has also been introduced that offers perks for every stay booked, exclusive member rates for unique Banyan experiences, plus invites to new destinations.

To cement its relationship with the travel trade, the group is also planning to host 11 pop-ups this year.