The group will develop a new-build beachside project with 150 rooms and suites in Puglia with global real estate firm Omnam Group.

The beachfront hotel is 40 minutes from Puglia’s historic town of Ostuni, known as the “White City” thanks to its white-washed houses and buildings, and Alberobello, known for its trulli, little stone buildings with conical roofs.

Accommodation will be in villa-style units, all facing the Adriatic, and is being designed by HKS Architects, with interior design by ODA Architecture. There will also be six restaurant and bar offerings, and extensive meeting and event spaces, as well as a spa with 10 treatment rooms, hammam, sauna, pool and yoga studio.

“As we grow as a brand, our focus is on opening hotels in the world’s best travel destinations, and in markets where we can introduce an elevated luxury experience,” said John Davison, president and chief executive, Four Seasons Hotels and Resorts.

“In Puglia, we are achieving both of these goals, and this is the perfect project to expand our presence in Italy with Omnam Investment Group. We look forward to setting the standard for luxury hospitality in this beautiful region.”

The development marks the fourth hotel for the group in Italy, joining Four Seasons Hotel Firenze, Four Seasons Hotel Milano, and San Domenico Palace, Taormina, A Four Seasons Hotel, which opens in Sicily on 1 July.

The company has 119 hotels and resorts in 47 countries, with more than 50 projects under planning or development.

• Watch In Conversation With…  Simon Casson, an on-demand session as part of TTG+ membership, where April Hutchinson talks with Four Seasons’ regional president of hotel operations.