Patrick Pariente and his family were the founders of French fashion brand Naf Naf and have 15 years of real estate development experience, as well as having developed L’Apogee Courchevel, a hotel now managed by Oetker Collection.
Now entrepreneur Pariente and his daughters Leslie Kouhana and Kimberley Pariente are developing the Maisons Pariente brand, which will be also be run by experienced hotelier Frederic Picard as managing director.
In 2018, Maisons Pariente purchased Hotel Crillon le Brave in Provence – a hotel well known in the UK – and implemented a full refurbishment, with the 33-room hotel ready to reopen on May 1.
This year also marks the 30th anniversary of the hotel, which is a collection of original buildings at the foot of Mont Ventoux in Provence.
The reception area, public spaces and outdoor pool have also been enhanced by respected French interior designer Charles Zana, while the two restaurants have also been renovated.
These include a new fine-dining venue, Restaurant La Madeleine under Michelin-starred chef Julien Marseault and La Table du Ventoux for casual dining. A gym has also been added.
“We had enjoyed very much developing L’Apogee so decided then that we would actually like to create a hospitality business,” Kimberly Pariente told ttgluxury.
“My father then saw Crillon Le Brave and fell in love with the hotel two years ago, and we discovered it was being sold by its British owners.
“We are maintaining its authenticity, but will update the culinary offering and also try and improve on the arts and culture related to the hotel, encouraging guests to explore the area more, whether that’s on electric bikes, or in vintage cars, as well as making the hotel more family-friendly.”
