Key trends affecting how luxury travel companies should be thinking about their consumer strategy will be revealed at the 2016 ttgluxury Seminar.
Speaking at the upcoming conference will be Victoria Loomes, a senior trend analyst with TrendWatching, a leading trends and information provider worldwide.
Using a network of “spotters” in more than 90 countries, TrendWatching regularly delivers reports and forecasts to help businesses understand the new consumer, identify profitable innovation opportunities and create relevant brand experiences.
Along with hearing a presentation from Loomes, all delegates will also receive a copy of TrendWatching’s new book, Trend-Driven Innovation, to help them understand how trends can reconfigure their business.
The annual event, held in partnership with Aruba Tourism, will be taking place on October 20 at the Roof Gardens in Kensington, London and will look at a range of topics, including the experience economy, building a luxury hotel brand, why hotel ratings matter and current trends in luxury travel sales.
Looking at how you find a way into consumers’ headspace in a tech-addicted world, but also encourage clients to switch off, will be the subject of a discussion with digital entrepreneur Tanya Goodin, founder of digital marketing agency Tamar who has also now launched Time To Log Off, a range of digital detox retreats.
Debating the issues affecting luxury travel advisors and providers will be a panel of leading and authoritative practitioners and newcomers. The panel will include Richard Dixon, director and founder of Holidaysplease, the luxury and long-haul homeworking business that now numbers 100 people and launched a new family focus last year.
The ttgluxury Seminar will take place for the eighth year this October. Other speakers include Chris Fradin, vice-president, client services Europe, Forbes Travel Guides, which has been rolling out its ratings and guide service across the continent in the past year.
The ttgluxury Seminar costs £149 (+VAT) to attend and takes place on the morning of October 20.
Also taking place in the afternoon following the conference will be Luxpo, ttgluxury’s unique one-to-one meetings event designed for luxury travel agents and suppliers.