The hotel showround is a loudly quiet affair in the luxury travel business; an absolute must for every new launch, but one that we rarely talk much about as a concept.
As you will all already know, these “familiarisation visits” are an invitation for media, agents and operators to preview the hotel a few months before opening and are crucial in building contacts, gaining feedback, and of course, getting the hotel’s name out there. Simply put, it is the “first impression”, which is why it’s essential to get right.
