The updated designs for Inspiring Travel, Rainbow, Regent, and sporting operator, Spectate have been launched across the company’s websites and now feature on new 2023 brochures and marketing materials.

These include a new look brochure for Inspiring Travel that is holiday-led for the first time, rather than grouping by destination. 

The new branding was developed following research, including gaining feedback from agent partners. 

Marketing director Alexis Sharples said: “This rebrand has allowed us to invest in a multi-channel acquisition marketing strategy and we are excited about the opportunities for 2023.

"Our new branding unites all our brands under the ITC umbrella, offering confidence and security with every booking, whilst visual differentiation for each shows the contrast in holiday styles and wide product range on offer across our portfolio”. 

Last summer ITC launched a 10-strong agent sales team for Inspiring Travel, and agents can now access a revamped agent toolkit.