Consumers now expect brands to have a view on issues such as sustainability and inclusion, futurist Lucie Greene told delegates at the TTG Luxury Travel Summit on 3 November, and said taking a clear stance will not only lead to consumers trusting and recommending a brand, but will be key for attracting talent.
Luxury experts reveal how companies can become a brand with purpose
Luxury
6 November 2023
The rise of “brands with purpose” that seek to go beyond simply making money has been a defining trend of the last few years. At the TTG Luxury Travel Summit an expert panel discussed how luxury travel brands can join the “purpose” movement – and why it matters.
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