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Marriott to revamp hotel in Egypt's new city
A luxury property in the New Administrative Capital of Egypt will be revamped and rebranded by Marriott International.
Almasa Royal Palace will be rebranded in phases to become The St Regis Almasa by Spring 2020, remaining open to guests throughout the transition period.
It has 434 rooms, including 270 rooms, 90 suites, 60 apartments and 14 villas, alongside outdoor and indoor swimming pools, a gym, spa, club house and numerous food and drink outlets.
The property is adjacent to a 42,000 square-foot centre which hosts conventions, events and official visits in an area the government has slated to become the New Administrative Capital city.
Marriott will be working with the National Authority for Management and Investment on the project.
“This signing further enhances the St Regis brand portfolio in the Middle East and Africa and underscores the tremendous momentum that our luxury brands have in the region,” said Jerome Briet, Marriott’s chief development officer in the Middle East and Africa.
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There was a signing ceremony attended by General Mohamed Amin Ibrahim Nasr, advisor to the president of Egypt for financial affairs; Liam Brown, Marriot’s group president of Europe, Middle East and Africa; and Colonel Waleed Samy Salama, chief executive of the National Authority for Management and Investment.
Salama said: “The St Regis Almasa will be positioned as the luxury hospitality hub in the New Administrative Capital and with the largest state-of-the-art convention centre in Egypt, the hotel will be the ideal host to the country’s largest events, conferences and summits.
“We are confident that this deal signing will play a vital role in the development of tourism in Egypt.”
Franki Berry
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