The hotel group plans to open more than 200 new hotels by the end of 2026, with 150 of those under management agreements, marking a shift from its asset-centric model that sees it own or lease 70% of its current 540 properties.
Growing its hotel brands, including Anantara, Avani, Tivoli and NH Collection, is key to the company’s new strategy, with Avani expected to double its property count to almost 100 over the next three years. There are also plans to introduce several new brands in 2024 and 2025.
As well as Anantara Mina Al Arab Ras Al Khaimah Resort, which debuted in the UAE this January 2024, Minor Hotels will drive growth of the Anantara brand across the world. New openings this year include Anantara Palais Hansen Vienna Hotel in the Austrian capital, Anantara Santorini Abu Dhabi Retreat in the UAE, Anantara Ubud Bali Resort in Indonesia, and Anantara Jaipur Resort, which will be Anantara’s first hotel in India.
The brand will also continue to diversify its range of experiential stays, with the forthcoming Anantara Kafue River Zambia Tented Camp and Vietnam-based luxury rail experience The Vietage by Anantara, which is adding a new Quy Nhon–Nha Trang route to its itinerary from May.
With the majority of Avani properties currently in Thailand, the Bangkok-based hotel group plans to expand the brand further afield with multiple new openings including Frankfurt, Amsterdam, and the Seychelles.
It will also grow the global footprint of NH Collection Hotels with new locations including Thailand, Qatar, Finland and Portugal, while the concentration of new Tivoli Hotels will be in Europe and the Middle East.
Over three years, Minor Hotels expects to add more than 30,000 hotel rooms to its present inventory of almost 80,000. More than 50 new properties will open in Europe, and 50 in the Middle East. There will also be new additions to the portfolio in Australia and New Zealand, the Americas and Africa, further cementing the hotelier’s drive to expand much beyond its Asian roots.
