The View Agadir on the country’s Atlantic coast features 272 rooms and suites, decorated in neutral and nautical tones, each with a balcony or terrace and sea, pool or garden views, while the Royal Suite offers the addition of personal butler service.

The hotel’s communal areas focus on showcasing Berber artwork and locally inspired designs, while a selection of restaurants and bars serve up modern Moroccan cuisine, and Michelin-starred creations are on offer at Le Sensya spearheaded by chef Francesco Franzese.

Among other features are the Ledielle pool bar with a resident DJ, while guests can sample traditional Moroccan tea rituals in the Chay Lounge, while Buddha Bar will open in May.

Wellness experiences are offered at the hotel’s 1,500 sqm Amaya spa, including traditional hammam rituals and modern beauty treatments. Guests can also join Moroccan cooking classes or yoga sessions at the hotel.

The View Collection includes hotels in Rabat, and Vichy Celestins Bouznika near Casablanca, with plans for further hotels in the country in the coming years.