Homm Bliss Southbeach Patong has opened in Phuket, Thailand, with Banyan Tree saying the “new concept provides travellers with a sense of home” and “well-designed rooms at affordable prices”. 

The 71-room hotel is the first for the new brand extension, with a second one also signed in Asia and more said to be in the pipeline.

Within its room count, there are 39 options featuring sea-facing private balconies and terraces or ground-floor plunge pools, while the hotel also has two outdoor pools and beachfront access. Dining options include Seagulls on Southbeach, or all-day dining at Rice Bowl, which will be known for Thai cuisine.

Homm is one of five new brands within Banyan Tree Group’s growing portfolio.  

“With the introduction of our Homm brand, we strive to provide guests with true ‘sense of home’ comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community,” hotel manager Chatchaya Jearranai said. 

As part of the group’s larger Stay For Good programme, each Homm property will advocate for a unique endangered species, displayed in its lobby via origami art, with the Black Billed Gull – native in nearby rivers and coastal areas – represented at Homm Bliss Southbeach Patong. 

Waste-reduction initiatives and educational programmes for locals will also be implemented, the hotel said.