The operator has also expanded its London store – one of a pair it owns – after purchasing the adjacent shop to its Battersea location.

As a result, Turquoise now has 11 staff in the capital and 30 at its premises in Beaconsfield, Buckinghamshire.

The firm said it was “no coincidence” that the demand for special occasion getaways had increased – citing the rise in popularity of “multi-generational” holidays and couples travelling abroad to mark their anniversaries or retirements.

Its new division will be headed up by senior sales consultant Catherine Blanks, who will oversee a team of three and will feature as a section on the operator’s website, along with a collection of “handpicked” hotels and tours options, which Turquoise said would “suit any modern-day family celebration”.

Blanks said: “The unusual and different are my forte. I love creating original itineraries to inspire and wow our clients and my little black book is full of the world’s very best hotel managers, concierge desks, wildlife guides and yacht captains.”

Turquoise added the Philippines and California to its product portfolio in January, alongside existing destinations such as Sri Lanka, Australia and New Zealand.