New hotel brand Faern to debut in the Swiss Alps

Luxury

Charlotte Cullinan

23 August 2022

The Swiss Alps will welcome a new collection of lifestyle resorts this December, with the launch of Faern.

The reception area in the new Faern Arosa Altein

The brand will debut with two hotels: Faern Arosa Altein, in the Alpine resort village of Arosa in the Schanfigg Valley; and Faern Crans-Montana Valaisia, in the canton of Valais.

Faern was created by Romain Semmel and Thibault Catala, who both have a background in hospitality and co-founded investment firm Vertell Asset Management, which specialises in the hotels and resorts sector.

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