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New tool shows positive impact of eco-travel

Luxury
Charlotte Cullinan
9 August 2022

Conservation tourism coalition The Long Run has launched Impact Statements, a new initiative to show guests how the cost of their stay at an eco-lodge benefits people and the environment.

Cottar's Safari in Kenya is among the members that have created Impact Statements

The 4C Impact Statements are intended to help clients identify genuinely green certifications and assist them in making more conscious choices when travelling. They focus on conservation, community, culture and commerce. 

Each report highlights how a guest’s stay contributes to the local economy, the wellbeing of people, protecting nature, and celebrating culture. All figures are expressed in percentages, based on annual forecast or quarterly actuals, depending on the property.