The Sir Paul Smith Suite has been designed by Smith in collaboration with Olga Polizzi, who is director of design at Rocco Forte Hotels, which runs the Mayfair-based hotel.
The suite incorporates custom and vintage furniture, hand-picked artworks and soft furnishings from Smith’s debut home collection.
He has also selected a small library of art and design books for the room, alongside features such as banana door handles, a robot figurine made from a vintage camera and striped fireplace tiles.
“Being asked to design a space for such an iconic Mayfair institution is a great privilege – and I’ve had a great deal of fun in the process,” said Smith.
“Just like Browns does with its rooms, we design every Paul Smith shop differently to celebrate the area’s individuality, which is just one of the reasons the project appealed to me.
“On a more personal level, I’m so pleased we’ve been able to include objects that inspire me personally and I hope, in turn, they’ll inspire the suite’s guests.”
The suite includes a sitting room with its own dining area, bedroom and bathroom featuring double rainwater shower and bath with built-in TV. It can also be combined with neighbouring rooms to create a three-bedroom suite for families.
Polizzi said the new suite, which is priced from £5,500 per night, was “elegant, bright and happy and has a lovely sense of fun”.
“The sitting room is full of interest with its wall of pictures, smart sofas and flamboyant cushions,” she added.
“The bedroom is strikingly different, with its sense of calm and space. He has caught the feeling of Brown’s Hotel, but with a Paul Smith twist.”
