Barry Sternlicht – who developed St Regis from one hotel into a global brand, and also founded W Hotels – is now launching Treehouse Hotels, which will open its first property in Q4 this year.
Following his development and sale of Starwood Hotels, which included the W and St Regis brands, to Marriott, Sternlicht went on to create 1 Hotels and Baccarat Hotels & Resorts under his SH Hotels & Resorts hotel management company.
Treehouse Hotels sits under SH and has been dubbed the “little brother” of 1 Hotels.
