Wake has been tasked with growing sales and boosting brand recognition of Seaside Finolhu Baa Atoll in the Maldives and Grand Hotel Residencia in Gran Canaria.

She will build relationships with luxury tour operators and agents, deliver training sessions and drive trade and direct booking levels. 

The company said Wake will “be integral to the growth of the hotelier’s luxury portfolio in the UK market” and will support managing director Charlie Hewitt Davies, who joined the company last year from Eden Luxury Travel. 

Prior to joining Seaside Collection, Wake worked for Air Mauritius and Royal Caribbean Group. 

Wake said: “I am delighted to be joining Seaside Collection’s UK team at such an exciting time of growth. Both Seaside Finolhu Baa Atoll Maldives and Grand Hotel Residencia hold such appealing propositions for the UK market, and I look forward to developing these further with new and familiar trade contacts.

“They have inspired generations and collectively capture the essence of the city that has shaped global culture.”