Meddows has been tasked with growing Personal Holiday Advisors' network. The brand is targeting an increase of at least 50% in homeworker numbers by the end of 2027.

In his role, Meddows will develop the company's existing cruise, long-haul and touring offerings, while strengthening supplier partnerships and expanding the range of products available.

Meddows bring around 20 years' travel industry experience, including more than 14 years with Inspire Europe, where he oversaw product and commercial activity across the group's travel operations.

Personal Holiday Advisors highlighted Meddows' "extensive experience in supplier relationship management and commercial development is complemented by earlier roles with On the Beach and First Choice".

Andrew Jennings, Constant Travel Group General Manager, said: “I’ve worked with Chris for many years and know first-hand the commercial experience, industry knowledge and relationships he brings to the business.

"He has a proven ability to build strong, lasting partnerships with suppliers across a wide range of product areas, which will be invaluable as we look to broaden our offering."

He added: "We have ambitious plans to grow our homeworking network, and Chris’s experience and understanding of the sector will play an important role in helping us achieve those goals. I’m delighted to welcome him to the team.”

Meddows said: “I’m really excited to be joining Personal Holiday Advisors at such an important stage in its development. There’s a fantastic opportunity to build on the success the business has already achieved and further develop our cruise, long-haul and touring offerings.

"Having spent much of my career building relationships with suppliers and working across product and commercial roles, I’m looking forward to using that experience to create new opportunities for our advisors, strengthen our partnerships and help attract more travel professionals to the business.”