Having previously relied more heavily on direct bookings, British boutique hotel brand The Pig says it will increasingly look to work with the trade to support its fast-growing portfolio.
Tom Ross, chief executive officer at The Pig Hotels, says the company is ready to embrace agents
The Pig Hotels is to work more closely with agents as it enters a new chapter of leadership, having historically had minimal interaction with the trade.
Currently only 15% of its bookings come through travel advisors, but the company is looking to increase this number to support the growth of its collection.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
