Guidelines on avoiding greenwashing and how to advertise environmental credentials have been published by Abta.
(Credit: Mali Maeder / Pexels)
The guidance, “Sustainability and Green Claims – marketing and advertising law,” follows a ruling by the Advertising Standards Authority and publication of the Competition and Markets Authority’s Green Claims Code.
In May, the ASA rapped Intrepid Travel over the use of the phrase “planet-friendly” in ads for an Egypt holiday that necessitated flying, leading the operator to rethink its marketing.
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