They include tailored social media campaigns and assets, unique training courses for new staff, and new and updated information on its website.

Members can download Abta’s assets from the marketing toolkit in the Member Zone section of its website to use in their own recruitment campaigns.

As well as giving general information on careers in the travel industry, a new updated careers page on abta.com acts as a "mini-portal" linking to other websites where live job opportunities are advertised.

Abta also has two travel recruitment specialist partners, one of which provides a recruitment helpline for members, while both can help members with their travel recruitment issues.

The group will also offer training courses such as An Introduction to Travel, Complaints Handling Training for Travel, Managing the Workforce and Employment Law, and An Essential Guide to the Package Travel Regulations.

There is also free online training in the Abta Knowledge Zone, which has a range of modules suitable both for people who are new to travel and for those who have been in the sector for some time.

Mark Tanzer, Abta chief executive, said: "Abta is keenly aware that our members, as well as many other sections of the travel industry, are facing serious challenges in a highly competitive recruitment market.

"The new measures we have announced today, together with a reminder of the services we already offer to our members, should go some way to helping attract staff to work in one the most rewarding and enjoyable of industries and build successful, long-lasting careers."