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Accor boosts home-sharing arm with onefinestay brand merger

Hotels
Tom Parry
26 July 2017

AccorHotels has announced it will merge its two newly acquired home-sharing brands with onefinestay before the end of the year.

onefinestay Cambridge Place Townhouse New York

The hotel giant will integrate French home rentals company Squarebreak, which it has now fully acquired after previously claiming a 49% stake, and US villa broker Travel Keys, which it picked up in February.

Accor said merging the home-sharing firms under the onefinestay brand would increase the number of rentals it offered to 10,000 from about 2,500.

The integration will see onefinestay – which Accor purchased in a deal worth up to €148m last year -spanning six continents and boast destinations including – New York, LA, Rome and San Francisco, St Barts, and Bali.