The partnership brings together Advantage’s 700 independent leisure and business travel agents, and more than 270 travel brands from Aito’s independent operators, with the aim of establishing a lobbying group focused on the SMEs of the UK’s outbound travel sector.
The joint turnover of the new partnership is in excess of £5.7 billion. The partnership has appointed FTI Consulting to support its work with immediate effect.
Julia Lo Bue-Said, chief executive of Advantage, said the partnership will "take forward the association’s vision" and support the two groups’ combined memberships as the industry "continues to face serious challenges".
