The new alliance, which was announced at Advantage’s Vivolution conference in Cadiz on Saturday (18 May), will comprise a series of roadshows across the UK, connecting Miss Jones PA’s 20,000 clients with Advantage’s TMC membership and suppliers.

Miss Jones PA specialises in organising travel, meetings and events for small and medium-sized enterprises (SMEs).

Neil Armorgie, global product director at Advantage, said: “We are delighted to be working closely with the team from Miss Jones PA and their membership. It makes perfect sense to provide opportunities for interaction between key buyers and our members to work together. The SME sector is our membership sweet spot, mirroring the Miss Jones PA membership”.

Miss Jones PA managing director Lisa Boissel commented: “The Advantage Travel Partnership represents over 120 of the top TMCs in the UK and by working closely with them we will create unique opportunities to educate our PA membership and network with leading travel suppliers, we could not be more excited at this extension to our service offering.”

The first roadshow is scheduled for summer, with Advantage committing to hosting a maximum of three in 2019.