Peat – who joined the network in April 2022 following an eight-year stint at Celebrity Cruises – will be in charge of Advantage’s end-to-end cruise portfolio, reporting to head of commercial John Sullivan. 

“Advantage has allowed me to grow and develop in the time that I have been with the partnership, and it’s been very gratifying to see the success we have achieved over the last year,” he said. 

“I am very excited by the far-reaching strategy we have set ourselves for 2024 which will see us deliver even more value to our members and business partners."

Despite being in the job for less than two years, Peat has taken charge of a number of initiatives which have led to Advantage turning over more than £500 million in cruise revenue. 

These include redeveloping the consortium’s cruise offering as well as increasing the number of members to 300.

Commenting on the promotion, Sullivan said: “In the last 18 months, he has completely redesigned our cruise offering, ensuring that our 300 Latitude members and the wider membership receive the very best support and we also consistently deliver for our business partners.”